The term "apparel" describes the clothes, outfits, or accessories that people wear. It includes a broad variety of goods, such as dresses, skirts, coats, shirts, pants, and accessories like belts, hats, and shoes. The industry that produces, distributes, and sells these clothing goods is known as the garment market. A wide range of stakeholders are involved, including customers, distributors, retailers, manufacturers, and designers.
According to SPER market research, ‘Saudi Arabia Apparel Market Size- By Category - Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Saudi Arabia Apparel Market is predicted to reach USD 24.26 billion by 2033 with a CAGR of 3.47%.
Drivers: The Saudi Arabian apparel market is experiencing expansion due to a variety of causes, including social, cultural, and economic aspects. The growing young population of the nation is a major factor, driving up demand for stylish, contemporary apparel and pressuring stores to provide a wider range of stylish products. Furthermore, the Vision 2030 project has contributed to a strong economic climate and greater disposable money, which have raised consumer expenditure on high-end and luxury clothing. The emergence of digital retail platforms and e-commerce has broadened the market's reach and convenience, while changes in societal standards and the growing influence of global brands have created a more competitive and dynamic market environment.
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Challenges: The apparel market in Saudi Arabia has experienced notable disruptions and alterations in customer behavior due to the COVID-19 pandemic. During the pandemic, the garment market saw a fall in sales for a number of reasons. There was less of a market for formal and event dress as a result of lockdown procedures, fewer get-togethers, and remote work regulations. Spending on apparel and other non-essential products fell as consumers prioritized saving money and concentrated on buying necessities. In Saudi Arabia, the pandemic hastened the country's transition to e-commerce, particularly online clothes purchasing. When physical stores were either temporarily closed or just partially operational, customers resorted to internet platforms for their clothing needs.
The apparel market in Saudi Arabia has experienced notable disruptions and alterations in customer behavior due to the COVID-19 pandemic. During the pandemic, the garment market saw a fall in sales for a number of reasons. There was less of a market for formal and event dress as a result of lockdown procedures, fewer get-togethers, and remote work regulations. Spending on apparel and other non-essential products fell as consumers prioritized saving money and concentrated on buying necessities.
Additionally, some of the market key players are; AlShiaka, H&M, Levi's, Max, Nike, Puma, Splash, Tommy Hilfiger, Zara, Others.
Key Target Audience:
Women
Men
Working Professionals
Fashion-Conscious Consumers
Others
Saudi Arabia Apparel Market Segmentation:
By Category:
Clothing
Footwear
Accessories
By Region:
Eastern Region
Northern Region
Southern Region
Western Region
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SPER Market Research
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